To Buy Excitement for $76m.

April 16, 2019

I love Mark Stone.

Every time this 26 year old scores a goal, he pumps his entire 219 lbs through his fists and whoops with the force of his entire chest cavity (you can hear it bellow across The Fortress, 18,000 people away).

He celebrates EVERY goal is like its his FIRST goal, as though that first goal is scored on Dominik Hasek (who holds NHL goaltender record for highest saves and is otherwise legendary).

When Stone was first traded, his new teammates used to lean away from this bombastic display.

Now, he gives them fire. He gives all 18,000 people in The Fortress FIRE.

You can't buy excitement like that.

Well, Las Vegas bought excitement like that, to the tune of $76m/5 years.

So, you can buy excitement like that.

Excitement converts to inspiration, and inspiration converts to wonder. People pay a lot of money to sit stunned in wonder, inspiration, or excitement. These are all highly monetizable emotions.